Research on Marketing and Promotion Strategy of Kaochong Online Education Platform
Author:Zhongping Shen, Zhenjian Liu, Yunbao Xu Author Unit: 1.College of Foreign Languages, Hunan Institute of Engineering, Xiangtan 411104, Hunan, People’s Republic of China 2.School of Management, Hunan Institute of Engineering, Xiangtan 411104, Hunan, People’s Republic of China
Abstract：The development of science and technology has driven the networking of the education industry. As an emerging industry, the online education and training programs have both opportunities and challenges. In the process of the continuous blossom of the online education industry, strengthening the teaching quality and brand promotion has become the key to the development of the online education platform. However, the influencing factors of marketing promotion and the special needs of the online education industry need to be further studied. Based on the market data and relevant policies in the field of online education in China from 2010 to 2020, this article analyzes and studies marketing strategies suitable for the online education market in China by taking the Kaochong as a research case.
