Research on Establishing Differentiated Competitive Advantages in Dandelion Children’s Bookstore
Author:Ran Li Author Unit: Zhengzhou University of Technology
Abstract：Picture books are the preferred children’s books in family of the developed country, in
recent years, children book stores that mainly sell children’s picture books are rising in cities
of China, but almost all the book stores contains the issues such as single mode of business
mode, the operators lack of capacity, poor marketing and so on. In this paper, the writer uses
Six Force Interaction mode, SWOT mode and other theoretical tools to analysis the problem
of Dandelion Children’s book store which in Zhengzhou that how to establish competitive
differentiation, then combine with the result of customer questionnaire survey, propose that
the innovative training
Keywords：Children’s book store；Quali t y education；Project innovation
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