Model Construction of Four Parties Interlink on Cross Border E-commerce Talents Cultivating
Author:Leifang Hu , Yongqiang Chen Author Unit: Qianjiang College of Hangzhou Normal University, Hangzhou, 311121, P. R. China Hangzhou Normal University, Hangzhou, 311121, P. R. China
Abstract：In recent years, cross-border e-commerce has been developing rapidly and is popular all over the world,
meanwhile the talents’ shortage effect of the industry is increasingly prominent. Colleges and universities, as the
focus base of professional talent cultivating, have accelerated the transformation of the cultivating mode of cross-
border e-commerce talents, which has become a top priority for teaching reform and practice in colleges and
universities.
This study, by visiting the typical cross-border e-commerce enterprises in Zhejiang and the colleges and
universities that set up courses concerning cross-border e-commerce, this paper analyses the six characteristics of
the enterprises demand and quality of cross-border e-commerce talents, and constructs mechanism model with
four parties interlink for the cultivating of cross-border e-commerce talents, so as to provide theoretical guidance
and practical reference for the practical operation of cross border e-commerce talents cultivating in colleges and
universities.
Keywords：Innovation and entrepreneurship; Cross border e-commerce; Talent cultivating; Linkage mechanism
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